Job Reference:
MKTOFFICER
Hours Of Work:
36 hours per week. Normal office hours are Monday-Thursday 08:30-17:00 and Friday 08:30-15:30 with a degree of flexibility where business requires. Hybrid working is an option after full training and probation period successfully completed.
Benefits:
What We Offer:
Free Xcite Membership & discounted family membership
Cycle to Work Scheme
33 days annual leave (increasing to 37 after 5 years service)
Discount store vouchers & online retailers through our Benefits Portal
Company Pension contributions up to 15% of your salary
Salary:
£31,659.07 per annum
About Us:
Xcite West Lothian Leisure (Xcite) is a Community Benefit Organisation, a registered Scottish charity. It is at the heart of the West Lothian community, helping people to improve their wellbeing and make healthy lifestyle choices. We care passionately about the service we provide to the people who live, work and visit West Lothian. As a valued organisation that understands, cares about and engages with its community, we are the delivery partner of choice for West Lothian organisations responsible for improving people’s lives through sport, health and physical activity.
We pride ourselves on providing a welcoming and inclusive environment for all our members and visitors and our facilities offers a wide range of activities and services, including state-of-the-art gyms, swimming pools, award winning learn to swim programmes, fitness classes, golf, cafés, soft play, sports arenas, and racquet sports to name but a few.
At Xcite, we’re passionate about building meaningful connections with our audiences through bold and innovative marketing. As a forward-thinking organisation, we’re looking for a skilled and creative Marketing Campaigns Officer to play a key role in driving our brand forward. In this role, you’ll help plan and deliver impactful campaigns across a range of channels, ensuring our message reaches the right people at the right time.
Job Purpose – Overview
As Marketing Campaign Officer, you will be responsible for the end-to-end delivery of brand and customer acquisition campaigns that increase awareness, attract new customers and support Xcite’s strategic objectives.
You will take the lead in planning, creating, and launching targeted campaigns across digital and offline channels, ensuring a customer-first approach and consistent brand messaging. Working cross-functionally with internal teams and external agencies, you will ensure that campaign activity is insight-led, timely, and contributes to income generation and engagement goals.
This is a hands-on, delivery-focused role requiring strong communication, creativity, attention to detail, and project management skills.
Core Accountabilities & Responsibilities
Key Responsibilities:
Plan and deliver multi-channel marketing campaigns focused on brand awareness, customer acquisition, and engagement, ensuring alignment with our strategic priorities.
Support the brand’s evolution, ensuring all campaign activity reflects our tone of voice, brand guidelines, and values.
Generate campaign ideas and creative approaches informed by customer insight, competitor analysis, and strategic priorities.
Collaborate with the wider Marketing team on campaign management from concept to execution across a mix of channels.
Collaborate with internal and external design and content teams to develop compelling creative assets tailored to different customer groups.
Collaborate with PR agency contacts to support media outreach, maximise campaign visibility, and ensure consistent messaging across external communications.
Work closely with venue teams and key departments across the organisation to support the delivery of activity within the annual marketing plan.
Partner with digital colleagues to support campaign targeting, segmentation, and automation opportunities.
Monitor, evaluate, and report on campaign performance, using data and analytics to inform recommendations and drive continuous improvement.
Support the Marketing & Communications Manager with the planning and execution of the stakeholder engagement plan and internal communications strategy.
Manage allocated campaign budgets, ensuring value for money and timely delivery.
Essential Qualifications, experience and skills
Degree (or equivalent) in Marketing, Communications or a related discipline
Minimum of 2 years’ experience in a campaign-focused marketing role
Enthusiastic, solutions-focused and happy working at pace
Proven experience of delivering integrated marketing campaigns from concept through to execution
Strong copywriting and creative briefing skills
Excellent organisational and project management ability
Comfortable using marketing data and analytics to evaluate performance
Strong understanding of audience segmentation and customer journeys
Collaborative working style and confident communicator
Ability to manage multiple priorities and meet tight deadlines
Key Dates
Closing date: 9am, Monday 11th May 2026
Interviews: WC 18th May 2026
CLICK HERE TO DOWNLOAD A COPY OF THE JOB DESCRIPTION
