Marketing Campaigns Officer

About Us:

Xcite West Lothian Leisure (Xcite) is a Community Benefit Organisation, a registered Scottish charity. It is at the heart of the West Lothian community, helping people to improve their wellbeing and make healthy lifestyle choices. We care passionately about the service we provide to the people who live, work and visit West Lothian. As a valued organisation that understands, cares about and engages with its community, we are the delivery partner of choice for West Lothian organisations responsible for improving people’s lives through sport, health and physical activity.

We pride ourselves on providing a welcoming and inclusive environment for all our members and visitors and our facilities offers a wide range of activities and services, including state-of-the-art gyms, swimming pools, award winning learn to swim programmes, fitness classes, golf, cafés, soft play, sports arenas, and racquet sports to name but a few.

At Xcite, we’re passionate about building meaningful connections with our audiences through bold and innovative marketing. As a forward-thinking organisation, we’re looking for a skilled and creative Marketing Campaigns Officer to play a key role in driving our brand forward. In this role, you’ll help plan and deliver impactful campaigns across a range of channels, ensuring our message reaches the right people at the right time.

• Job Purpose – Overview

As Marketing Campaign Officer, you will be responsible for the end-to-end delivery of brand and customer acquisition campaigns that increase awareness, attract new customers and support Xcite’s strategic objectives.

You will take the lead in planning, creating, and launching targeted campaigns across digital and offline channels, ensuring a customer-first approach and consistent brand messaging. Working cross-functionally with internal teams and external agencies, you will ensure that campaign activity is insight-led, timely, and contributes to income generation and engagement goals.

This is a hands-on, delivery-focused role requiring strong communication, creativity, attention to detail, and project management skills.

• Core Accountabilities & Responsibilities

Key Responsibilities:

• Plan and deliver multi-channel marketing campaigns focused on brand awareness, customer acquisition, and engagement, ensuring alignment with our strategic priorities.
• Support the brand’s evolution, ensuring all campaign activity reflects our tone of voice, brand guidelines, and values.
• Generate campaign ideas and creative approaches informed by customer insight, competitor analysis, and strategic priorities.
• Lead the delivery of campaign activity from concept to execution across a mix of channels including digital, print, social and outdoor.
• Collaborate with internal and external design and content teams to develop compelling creative assets tailored to different customer groups.
• Collaborate with PR agency contacts to support media outreach, maximise campaign visibility, and ensure consistent messaging across external communications.
• Work closely with venue teams and key departments across the organisation to support the delivery of activity within the annual marketing plan.
• Partner with Marketing and Digital teams to support campaign targeting, segmentation, and automation opportunities.
• Monitor, evaluate, and report on campaign performance, using data and analytics to inform recommendations and drive continuous improvement.
• Support the Marketing & Communications Manager with the planning and execution of the stakeholder engagement plan and internal communications strategy.
• Manage allocated campaign budgets, ensuring value for money and timely delivery.

Essential Qualifications, experience and skills

• Degree (or equivalent) in Marketing, Communications or a related discipline
• Minimum of 2 years’ experience in a campaign-focused marketing role
• Enthusiastic, solutions-focused and happy working at pace
• Proven experience of delivering integrated marketing campaigns from concept through to execution
• Strong copywriting and creative briefing skills
• Excellent organisational and project management ability
• Comfortable using marketing data and analytics to evaluate performance
• Strong understanding of audience segmentation and customer journeys
• Collaborative working style and confident communicator
• Ability to manage multiple priorities and meet tight deadlines