Digital & Marketing Executive

Xcite is the trading name for West Lothian Leisure which is a charitable trust. We are at the heart of the community we serve and are passionate about our vision of a West Lothian where everyone can live a healthier, happier and longer life. We are the delivery partner of choice for national agencies and local organisations responsible for improving lives through sport, health, physical activity, outdoor education and culture. We have a turnover of £12.5m, over 20,000 members and attract over 2.4m visits p.a. to our venues and outreach services.

We are proud of our customer service excellence, care about the valuable and essential services we provide and want to do more. Following a period of significant change we have a new vision and plan for the future. The sky is the limit both in terms of expanding and improving our offer, increasing sales and raising the profile of the ‘social good’ we deliver.

Your role is to deliver and develop the Charity’s: marketing and communication activity, brand reputation, create awareness of our products and services, increase sales, and communicate with customers.  You will also create and source engaging and shareable content to be posted across social media and other digital channels.  You’ll be responsible for helping create, plan, implement and monitor our Social Media strategy in order to increase and improve our marketing efforts and increase sales. You will increase web traffic and customer engagement metrics aligned with broader marketing strategies.

·       Support the Marketing Communication Manager.

•         Assist in the Development and delivery of Marketing and Communication Plan.

·       Manage and develop the organisation’s online accounts: Websites, Apps, Social Media, Google Business pages and other digital platforms.

·       Execute successful online campaigns via social media, google ads and YouTube advertising.

·       Increase online traffic and online sales.

·       Write copy for all platforms – print and online.

·       Ensure all content is accurate and up-to-date.

·       Assist and develop onsite and external advertising.

·       Adhere to brand guidelines. 

·       Manage and develop image library – photo and video.

·       Provide monthly reports on online activity.

·       Assist in overseeing monthly online advertising budget.

·       As part of the Marketing and Sales Team create and execute successful marketing campaigns.

•         Manage the e-communication platform including budget management for digital.

•        Assist and develop e-communication and membership online journey.

•        Write, deliver and manage emails and e-newsletters to engage and update members on services and available offers to them.

•        Monitor and analyse email traction and membership journey.

•        Run bounce reports for Membership team to update database.

·       Write Press Releases for local, national and industry publication (print/online).

·       Actively source good news stories from across the organisation.

·       Work with external PR/Communication Agencies.

·       Monitor Charity and Brand reputation online and in the press.

•         Process purchase orders, process invoices and assist in procurement of suppliers.

•         Work closely, and manage workload, of Digital Contract to deliver on Marketing Communication Plan.

•         Work closely with the Graphic Designer to deliver on Marketing Communication Plan

•         Provide training to staff when required on digital platform functions.

•         Work with partners and stakeholders to increase marketing and communication activity and awareness.

•         Work with organisation’s managers and frontline staff across the business.

•         Willing to work flexible hours when required. 

The above list is illustrative, not exhaustive. Accordingly, there may be a requirement to undertake additional duties, consistent with the level of the post, as directed by management.

·       Excellent Customer Service skills

·       Demonstrates excellent core organisational competences.

·       1-2 years in a Marketing Role.

·       Excellent business knowledge and experience of online technologies: Website, Apps, Social Media, Google Analytics, Google Ads, SEO, e-mail marketing and You Tube Ads

·       Excellent working knowledge of Content Management Systems.

·       Experience in online reporting and analysis.

·       Experience in CRS system.

·       Excellent written and verbal communication skills for both offline and online.

·       Experience in writing copy for Press Releases. 

·       Excellent knowledge of current marketing practices.

·       Experience of online usability and best practise.

·       A good portfolio of online/offline published articles.

·       Possesses excellent all round IT skills including MS office.

·       Possess excellent organisational and time management skills with a keen eye for detail and high attention to accuracy.

·       Current valid driving licence [and use of a vehicle]

·       Ability to work quickly and accurately to tight deadlines is essential.

·       Is an innovative, creative, and lateral thinker

·       Work on own initiative and bring new ideas to the team.

·       Willingness to continuously develop and attend training and development sessions in line with your personal training plan, on occasion out-with your normal hours of work, to ensure the required level of competence.

•        Educated to Degree level or equivalent in a relevant discipline such as Marketing, Communications, Advertising and PR.

•        Knowledge of leisure industry.

•        Experience of photography and video.

•        Knowledge of Adobe Indesign.

•         Required to keep in touch with the customer experience, becoming a user of the service at least once per month.

•         Work to tight deadlines.

•         Proactive in learning about different products and services the Charity provides.